MeriaGTx Brand Development

MeiraGTx is a biotech company focusing on gene therapy for ocular diseases. The name, Meira, is Hebrew for “light”. They were in need of a new logo and mark to give identity to their new product and to use when research is complete.

Preliminary Sketches

I went through a period of ideation where I listed things I related to the words light and vision. From here, I was able to sort out my ideas into symbols and shapes and make connections that would have been more abstract than beginning with only drawings.

MeiraBrand_Sketch

Final Logo

The final logo uses an aperture opening to convey the iris and a star without being a literal eyeball. The 6 points of the star and the hexagon shape reference back to the Star of David since the brand name is based on the Hebrew language.

MeiraBrand_Logo

Color Guidelines

MeiraBrand_Colors

Alternate Options

MeiraBrand_Alternates